Campadre

Based in Stockholm, Sweden, Campadre operates as a members-only online shopping club, a business model it pioneered in Scandinavia after its founding in November 2008. The company provides a platform for time-limited sales campaigns, offering a wide array of products at discounted prices to its registered members. This structure allows brands to sell seasonal items, clear stock, or launch new products without diminishing their brand value.

The company's offerings span multiple categories, including fashion apparel, accessories, jewelry, home decor, kitchen products, and electronics. Campadre's business model is centered on a B2C, campaign-driven approach where new sale events are launched daily. After a campaign concludes, Campadre purchases the sold items from the supplier for delivery, handling logistics and providing marketing services for its partner brands. This private sales club structure creates a sense of urgency and exclusivity, with deals available for a limited time on a "first come, first served" basis.

Initially launched in Sweden, Campadre expanded its reach to Denmark, Norway, and Finland in June 2009. Over the years, the company has seen significant growth, raising $17 million in funding over two rounds, including a $14 million Series B round in January 2015. The company is part of the SDHJ Group, which also acquired Members.com and Best of Brands. While specific founders are not detailed, the company was noted to be majority-owned by Pelle Törnberg through Seabay Capital at one point. By 2013-2014, the platform had attracted over 900,000 members and was drawing more than 100,000 active weekly visitors.

Keywords: online retail, private shopping club, e-commerce, flash sales, member-only shopping, discounted fashion, home goods, Scandinavian retail, campaign-driven sales, online marketplace, fashion accessories, stock clearance, B2C e-commerce, lifestyle products, exclusive deals, time-limited offers, SDHJ Group, Seabay Capital, Pelle Törnberg, Members.com, Best of Brands