CalmSea
Social Customer Analytics: Helping companies leverage social data.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
Related Content
CalmSea Inc. operated as a provider of predictive commerce and social commerce optimization solutions tailored for online and multi-channel retailers. The company was founded by a team with expertise in big data, SaaS, retail, and segmentation, hailing from companies like DemandTec, Oracle, Siebel, and BlueMartini.
The core of CalmSea's offering was a predictive platform that transformed disparate consumer data from social media, email, web traffic, and CRM systems into a unified, dynamic 'interest graph'. This graph mapped connections between individuals, their interests, and purchasing intent. For its clients in the retail and media sectors, this technology enabled the personalization of cross-channel customer interactions at scale. The platform's capabilities included a module for continuous price optimization, which analyzed a retailer's transaction and web-analytic data alongside competitive pricing to generate ideal price recommendations. It also featured a promotion optimization module designed to help retailers monetize their social media fanbases by identifying the right promotion and engagement tactic for each consumer, thereby increasing conversion rates and revenue.
Financially, CalmSea was backed by prominent Silicon Valley venture capital firms, including Altos Ventures and Illuminate Ventures. The company raised a total of $2.15 million through multiple funding rounds, including an early-stage VC round in October 2010 for $1.05 million and a seed round in July 2012 for $1.1 million. The company's trajectory culminated in its acquisition by the South Korean e-commerce company Coupang in late 2013, a deal finalized on December 19, 2013.
Keywords: predictive commerce, social commerce optimization, consumer data platform, interest graph, retail analytics, personalization engine, price optimization, promotion optimization, customer segmentation, big data analytics, SaaS, e-commerce solutions, Altos Ventures, Illuminate Ventures, Coupang acquisition, multi-channel retail, cross-channel interaction, data silos, consumer intent, customer behavior analysis