Call of the Brave

Call of the Brave operated as an online crowdfunding platform with a specific focus on the ethical fashion market. Founded in 2014 by Dave Martin and based in Bristol, United Kingdom, the company positioned itself as a vehicle for social change through apparel. The business model centered on enabling t-shirt designers to upload their creations and launch fundraising campaigns on the platform. Production and distribution were managed by the company, but a campaign's designs would only be printed after a pre-determined number of orders had been placed, mitigating risk for both the designer and the platform.

The company's core service was providing a marketplace for crowdfunded, artist-designed t-shirts, explicitly using sweatshop-free garments and eco-friendly production processes. This approach targeted a clientele of ethically-conscious consumers and independent artists. A portion of the profits was directed to projects aimed at assisting people negatively impacted by the mainstream fashion industry. The venture attracted investment from Seedrs and Webstart Bristol, indicating early-stage support for its mission-driven commerce model. Call of the Brave is no longer in operation.

Keywords: ethical fashion, crowdfunding t-shirts, social enterprise, Dave Martin, Bristol startup, sustainable apparel, fair trade clothing, gamified commerce, artist marketplace, eco-friendly production, Seedrs, Webstart Bristol, deadpooled, fashion fundraising, wearable art, ethical consumerism, socially responsible business, apparel crowdfunding, UK fashion tech, mission-driven startup