California Cowboy
Designing social technical apparel for the extrovert in everyone.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
N/A | Seed | ||
| Total Funding | 000k | ||
California Cowboy is a direct-to-consumer apparel company that has carved out a niche in what it calls the "after-sport" or "social-technical" market. Founded in 2016 by Drew Clark, the company is headquartered in San Francisco, California. Clark's professional background includes a significant tenure at Levi's, where he managed a global franchise and gained insights into the power of the California brand worldwide. His personal journey also deeply influenced the brand's ethos; a battle with leukemia in high school, which led to a period of isolation, instilled in him the importance of genuine human connection, a core tenet of the company's mission.
The business operates primarily through a direct-to-consumer model, selling its products online. The brand's philosophy centers on creating apparel that facilitates social interaction and encourages wearers to be present and connect in the real world. This is achieved by embedding functional, conversation-starting features directly into the clothing. California Cowboy's target market consists of individuals who enjoy social activities following sports like surfing and skiing, or who frequent poolside gatherings and backyard barbecues.
The product line is designed to be both stylish and uniquely functional. Key items include the "High Water" shirt, a reinterpretation of the classic Hawaiian shirt, and the "High Sierra," described as the first-ever Après-Ski shirt. A signature feature across many products is a terry-cloth lining, which doubles as a towel. The apparel also includes distinct pockets designed for specific purposes, such as a waterproof tech pocket to keep phones safe and out of sight, and a pocket specifically sized to hold a beer bottle. To further encourage social engagement, items often come with accessories like a beer koozie and a bottle opener. The company also offers robes, like the El Garibaldi, which features a terry-cloth lining and a pocket large enough for a champagne bottle.
Keywords: Social Technical Apparel, Après-Surf Wear, Après-Ski Shirt, Direct-to-Consumer Apparel, Functional Clothing, Drew Clark, High Water Shirt, High Sierra Shirt, Outdoor Lifestyle Brand, San Francisco Apparel, Men's Lifestyle, Terry Cloth Lined Shirt, Beer Pocket Shirt, Social Connection Clothing, Post-Sport Apparel, California Lifestyle Brand, Conversation Starter Clothing, Digital Wellness Apparel, Functional Robes, Outdoor Social Wear