Caleida

Caleida is a technology company founded in 2023 by Lucas Gozalvez and is headquartered in Madrid, Spain. The firm develops artificial intelligence software aimed at optimizing sales and marketing funnels. It specializes in automating lead generation, qualification, and conversion. The platform provides intelligent agents that engage with potential customers across multiple channels, including websites, WhatsApp, Telegram, and email, to boost engagement and sales.

The company's core product is an AI-powered marketing automation platform that enables businesses to generate traffic through social media and email campaigns. Key features include intelligent analysis for lead qualification, which involves assessing conversion probability, identifying conversation topics, and analyzing sentiment. The system allows for setting up goal-driven campaigns, A/B testing, and provides a comprehensive history of all chat interactions. It can be integrated with external systems like CRMs and ERPs through APIs and offers real-time alerts and the option for human intervention in conversations.

In January 2025, Caleida secured a seed funding round of approximately $515,000, led by Easo Ventures and Coben Ventures. This funding is intended to support the development of new functionalities, enhance its omni-channel AI platform, and expand its business through a partner-focused strategy, particularly in the motor, real estate, and financial services sectors.

Keywords: conversational AI, marketing automation, lead generation, sales funnel optimization, customer engagement, AI agents, multichannel communication, lead qualification, sentiment analysis, AI-powered marketing, traffic generation, conversion optimization, CRM integration, API integration, email campaigns, WhatsApp marketing, intelligent analysis, sales automation, B2B software