Cake

HaveYourCake.com, operated by Eat Cake, Inc., is a specialized online marketplace designed for independent insurance agents who want to buy or sell insurance books of business. An insurance book of business refers to the client accounts and policies managed by an insurance agent. Traditionally, insurance agents have viewed retirement as the primary opportunity to liquidate their books of business. However, Cake offers a new, flexible solution that allows agents to access liquidity or growth opportunities without having to wait until retirement.

The platform serves independent insurance agents who are either looking to sell a portion or the entirety of their insurance business or those who are interested in expanding their client base by purchasing additional books of business. Cake operates within the insurance market, specifically focusing on the niche of insurance book transactions.

Cake's business model is straightforward: it acts as an intermediary, connecting buyers and sellers of insurance books of business. The platform is designed to be secure and efficient, ensuring that transactions are smooth and reliable. Cake makes money by charging fees for the services it provides, which may include listing fees, transaction fees, or subscription fees for premium features.

By offering a streamlined and secure platform, Cake simplifies the process of buying and selling insurance books of business. This allows insurance agents to achieve their financial and growth goals more easily, whether they are looking to cash out some of their assets or expand their business.

Keywords: insurance, marketplace, buy, sell, book of business, independent agents, liquidity, growth, secure platform, transactions.