Caire Beauty
Science-backed skincare for hormone-related aging in women.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
* | N/A | Grant | |
| Total Funding | 000k | ||
Caire Beauty is a cosmetics brand offering scientifically formulated products to address skin changes caused by hormone decline in women over 40. It was co-founded by beauty industry veterans Lorrie King and Celeste Lee, who have over 40 years of combined experience at companies like Coty and Givaudan. Observing a gap in the market for their demographic, they started researching the effects of perimenopause on skin in 2019 and officially launched Caire Beauty in late 2020 or early 2021.
The company's core mission is to address "internal aging"—the structural skin changes caused by estrogen loss, such as diminished collagen and hyaluronic acid—which traditional anti-aging products focused on external factors like UV damage often overlook. Caire develops its clean, vegan, and cruelty-free formulas in its own proprietary lab, giving it full control over its science and formulations. The brand's products, which include serums, masks, and moisturizers, utilize a proprietary delivery system with a multi-weight hyaluronic acid complex and bio-fermented peptides to boost skin hydration, firmness, and density from within. Clinical studies have shown significant improvements in skin firmness and appearance.
Caire Beauty operates primarily on a direct-to-consumer business model through its website, though it has expanded into online retail partnerships with Nordstrom and has appeared on QVC. The brand targets a discerning audience of women in peri-menopause, menopause, and post-menopause, positioning itself with a "pro-aging" philosophy that empowers women. The company has received backing from investors including Entrepreneurs Roundtable Accelerator, Pharrell Williams' Black Ambition prize, and angel investors.
Keywords: menopausal skincare, hormone-defying science, pro-aging, mature skin, hyaluronic acid, beauty veterans, female-founded, direct-to-consumer, clean beauty, perimenopause, skin firmness, estrogen decline, collagen loss, bio-fermented peptides, anti-aging, skincare for women over 40, Celeste Lee, Lorrie King, vegan skincare, cruelty-free.