Cafedeco
Shoppable inspiration & advice for interior design lovers.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| N/A | €300k | Seed | |
| Total Funding | 000k | ||
| USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 |
| % growth | - | - | - | (57 %) |
| EBITDA | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 |
Source: Dealroom estimates
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Cafedeco operates as a specialized online platform within the home decor and furniture market, functioning as a shoppable source of inspiration for consumers. The company's core business revolves around a content-driven e-commerce model where users can browse interior design ideas and directly purchase the items they discover. The idea for the company originated in 2015, leading to its launch in 2018 by founders Anne de Jongh, Peter Bijsterveld, Leon de Haas, and Liesbeth Veen-van Adrichem in Amsterdam.
The platform's revenue is generated through a commission-based system, earning a fee for each product sold via referral through its site. Its service portfolio includes features designed to enhance the customer journey, such as a 'Stylematcher' quiz to help users define their aesthetic preferences and a 'Lookbook' for browsing curated design concepts. A notable feature allows users to upload a picture of a furniture item, after which a team of interior specialists identifies the product and its retailer, streamlining the discovery-to-purchase process. The company has also indicated plans to introduce a service for booking interior designers directly through the platform.
In December 2018, Cafedeco secured €300,000 in a seed funding round from three private investors, who each received a 10% stake in the company. This capital was earmarked for scaling operations, with a focus on online marketing, further platform development, and team expansion. The initial strategy emphasized rapid growth within the Netherlands and internationally. At the time of funding, the founding team was supported by a small number of part-time staff, with intentions to hire full-time marketing professionals.
Keywords: interior design platform, furniture e-commerce, home decor marketplace, shoppable content, visual search furniture, interior inspiration, Dutch startup, affiliate marketing home goods, online furniture sales, home furnishings, Stylematcher, Lookbook, design discovery, Amsterdam tech, decor and furniture platform, commission-based sales, consumer home goods, product discovery platform, home design ideas, online interior services