Cadera Brands

Cadera Brands, Inc. is a health and wellness company based in Atlanta, GA, that focuses on creating wellness products designed to help consumers live healthier lives. The company was co-founded by Robert Haynes, who serves as the Chief Executive Officer, and Michael Olaiya, the Chief Development Officer.

Robert Haynes brings 15 years of experience in the food and beverage industry, with expertise in production, product development, and sales. His journey with the company was inspired by a personal trip to Yoro Falls in Japan, which led to the creation of the company's first product line. Michael Olaiya has over a decade of experience in healthcare, including a role as a Market Health & Wellness Director for Walmart, and is responsible for clinical research and product development at Cadera Brands. His focus is on ensuring the safety and quality of their holistic wellness products through research and interdisciplinary collaborations.

The company's flagship product is Yoro™, an all-natural, functional beverage. Yoro™ is designed to help consumers address their specific "need states," allowing them to choose a feeling or mood they want to pursue, whether it's for starting the day, getting through it, or winding down. The business operates on a direct-to-consumer model, marketing Yoro™ as a tool for individuals to take control of their health and wellness. The core mission of Cadera Brands is to empower people to improve their well-being, which they articulate with the tagline, "Be the Wave".

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