C360 Technologies
A computer vision SaaS company that provides solutions to broadcasters and sports leagues racing to capture D2C (Direct-to-Consumer) OTT (Over-the-Top) Streaming market share by producing more immersive media.
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| - | investor investor | €0.0 | round |
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| Total Funding | 000k | ||
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C360 Technologies, Inc. operates as a computer vision software-as-a-service (SaaS) company, providing immersive video solutions tailored for the sports broadcasting industry. Founded in 2008 by Evan Wimer and Joe Tomko, the company is headquartered in the Pittsburgh, Pennsylvania area. C360's technology was developed to address the growing demand for more engaging media experiences in the direct-to-consumer (D2C) and over-the-top (OTT) streaming markets.
The company's core business revolves around proprietary, non-stitched 360-degree video technology that delivers high-quality immersive video for live broadcasts and digital platforms. This allows for multiple HD-SDI outputs to be sent directly to broadcast trucks for live television, while simultaneously streaming in 4K to OTT platforms for interactive second-screen experiences. C360 has established relationships with major sports media companies and leagues, including FOX Sports, CBS Sports, ESPN, NBC Sports, TNT, NASCAR, the NFL, and the NHL. The business model appears to be centered on providing its technology and services to these broadcasters and sports organizations, likely through licensing or service agreements.
C360 offers a suite of specific products, including its NetCam, CornerCam, and an Auto-ISO system that uses positional data to automatically track players. These products are designed to be deployed with a smaller footprint than traditional broadcast setups, requiring fewer cameras and personnel to capture immersive content. In January 2023, C360 was acquired by the global technology company Cosm. This acquisition followed an early 2022 funding round led by Cosm, which was intended to expand C360's capabilities within major leagues and activate its technology in stadiums worldwide. The integration with Cosm is expected to enhance Cosm's ability to capture content for its own immersive venues and expand its offerings in the linear production space.
Keywords: immersive video, sports broadcasting, computer vision, 360-degree video, live streaming, OTT solutions, broadcast technology, SaaS, direct-to-consumer streaming, sports media, live events, virtual reality, augmented reality, fan engagement, video technology, live production, second screen experience, non-stitched video, sports technology, broadcast innovation