Bwom

Bwom operates as a digital health coach for women, delivering personalized care plans through its mobile application available on iOS and Android. Founded in 2015 by Helena Torras, Veronica Torras, Marta Ros Urrutia, and Jaime Perdigo, the Barcelona-based company aims to address and prevent common female health concerns. CEO Helena Torras is a serial entrepreneur and investor with a background in business administration and an MBA from ESADE. Her extensive experience in the tech startup ecosystem, including co-founding investment firm PaoCapital and leading the cloud computing company Abiquo, shaped her approach to developing a solution that could have a significant impact on women's health.

The Bwom app serves as an interactive platform providing content and programs for issues such as urinary incontinence, postpartum recovery, constipation, and sexual health. It initially launched with a focus on pelvic floor health, evolving based on user feedback to cover a broader range of wellness topics. The application creates customized plans featuring daily exercises, healthy habits, and educational content developed by health specialists. This data-driven personalization is a core component of its service, designed to help women integrate short, effective routines into their daily lives. Bwom operates on a subscription-based business model, where users can access basic features for free and purchase premium plans for more in-depth, personalized programs and content. This freemium model allows the company to build a large user base while generating revenue from members who seek a more comprehensive health and wellness solution.

The company successfully secured $1.08 million in funding over two rounds. A significant seed round in early 2017 raised approximately $1 million from investors including Johann 'Hansi' Hansmann, iSeed Ventures, and the founders of Runtastic, underscoring investor confidence in its market position. With a user base exceeding 200,000 across more than 10 countries, Bwom has established a global presence, offering its services in both English and Spanish. According to Tracxn, Bwom is no longer an active company.

Keywords: femtech, women's health, digital health coach, pelvic floor health, personalized care plan, postpartum recovery, mobile health app, subscription model, health and wellness, sexual health, incontinence, preventative health, data-driven health, exercise programs, healthy habits, Helena Torras, female founders, digital therapeutics, wellness app, startup, Barcelona tech