BuzzFeed - Bring me!

Bring Me! is a travel and experience-focused digital media brand originally launched by BuzzFeed in mid-2017. Initially a Facebook-based video platform, it expanded to become a cross-platform publisher with content on BuzzFeed's website, Instagram, Twitter, and YouTube. The brand's strategy focuses on providing inspiration for attainable and unique travel experiences to a global audience, particularly millennials who prioritize experiences over possessions.

The business model relies on attracting a large digital audience through engaging, shareable content such as videos, articles, and travel guides, which in turn generates revenue through advertising and branded partnerships. Bring Me! has collaborated with major brands like Hilton, Tourism Australia, and PepsiCo to create sponsored content and campaigns. For instance, a partnership with Hilton gave the hotel chain 100% share of voice across ad products for 90 days after Bring Me! launched its dedicated site. The platform also generates revenue through affiliate commerce, earning commissions when its audience makes purchases through links on its pages.

In July 2024, the media brand LOST iN, founded by Jukin Media founders Jonathan Skogmo, Mike Skogmo, and Anton Reut, acquired Bring Me! from BuzzFeed. This acquisition, which included regional brands for Australia and Portuguese and Spanish-speaking audiences, was aimed at bolstering LOST iN's content library and expanding its global reach. The new ownership plans to integrate Bring Me!'s social-first video content with the editorial lens of LOST iN's guidebooks to build a multi-faceted media company.

Keywords: digital travel publisher, travel content, experience brand, social media travel, travel inspiration, branded content, travel advertising, affiliate marketing, travel videos, millennial travelers, unique destinations, travel guides, global travel, online media, aspirational travel, travel community, tourism partnerships, content creation, digital media acquisition