Buzzer Feedback

Buzzer Feedback Limited, founded in 2016 by Felix Hamer, operated as a business-to-business software provider targeting the restaurant industry. The company, based in London, United Kingdom, developed a customer feedback management platform designed to collect real-time data from diners while they were still on-location. This service was conceptualized to address the low volume of feedback restaurants typically received, which was often limited to a small fraction of customers posting reviews online after their dining experience.

The core of Buzzer's offering was a software platform integrated into tablets at restaurant tables. The system presented customers with a short, customized survey in a conversational chat-style format, which could be completed in an average of 25 seconds, often while another diner handled the bill. This process was designed to be seamless and private, providing restaurants with a much higher volume of verified feedback—reportedly up to 20 times more than online review sites. The platform was white-labeled, allowing restaurants to brand the interface with their own logos and color schemes to maintain brand consistency.

Revenue was likely generated through a subscription model, offering the software and its accompanying features for a recurring fee. The platform provided more than just data collection; it included a comprehensive reporting and analytics dashboard for management. Key features included staff performance management tools, which could be used for incentive programs, and a customer care section. This latter feature enabled automated email follow-ups, allowing restaurants to encourage positive online reviews from happy customers and perform service recovery for those who had a negative experience. Additionally, the dashboard helped restaurants leverage positive, verified customer comments for their social media promotion. Despite securing funding from the institutional investor Sprint Pirates, the company is now listed as deadpooled.

Keywords: restaurant feedback software, customer experience management, hospitality technology, in-restaurant feedback, guest feedback platform, dining analytics, service recovery tool, staff performance tracking, online review management, real-time customer data, white-label software, restaurant operations, customer satisfaction, feedback collection, hospitality analytics, London tech, food tech, customer loyalty, restaurant management dashboard, private feedback.