BuzzAR
AI-powered metaverse, AR, and avatar creation solutions.
| Date | Investors | Amount | Round |
|---|---|---|---|
$3.8m | Seed | ||
| Total Funding | 000k | ||
BuzzAR is a Singapore-based technology firm specializing in metaverse, augmented reality (AR), and artificial intelligence (AI) solutions for both businesses and consumers. The company was co-founded by Bell Beh and Ken Lim, who serve as CEO and CTO, respectively. Beh, a UC Berkeley scholar with a background in law and technology, founded the company in her dorm room in 2018, leaving a legal position at Marina Bay Sands to pursue her venture. Lim is a serial entrepreneur and gaming industry veteran with two decades of experience, having published over 20 games with 20 million players prior to BuzzAR.
The company's offerings aim to digitize places, people, and payments. For businesses, particularly in the retail, tourism, and hospitality sectors, BuzzAR provides personalized, location-based AR experiences, gamified wayfinding, and digital twin technology. It has secured multi-year contracts with Fortune 500 companies and government agencies in Singapore and Saudi Arabia. The business model includes creating immersive advertising and marketing campaigns, such as the "Pop-Up Metaverse," which are interactive, real-life billboards that use AI computer vision to generate avatars for users in real-time.
On the consumer side, BuzzAR has developed the HappyToon mobile app, which allows users to transform their photos into animated cartoon videos and avatars using AI. This app has attracted users from over 163 countries, generating millions of avatars. The company also acquired "The Cooking Game VR," a popular virtual reality game on the Oculus platform, to accelerate its metaverse vision. BuzzAR has recently expanded its services to include fintech with the launch of BuzzPay, an AI-powered solution to facilitate transactions. The firm has raised a total of $5.59 million over four funding rounds, with notable investors including F50 Elevate and HSBC.
Keywords: augmented reality, metaverse, artificial intelligence, avatar engine, digital twin, gamified wayfinding, location-based AR, Web3, HappyToon, CryptoToon, Pop-Up Metaverse, retail technology, tourism technology, fintech, AI-powered marketing, virtual reality, mobile gaming, facial recognition, user-generated content, immersive advertising