BuyMyTronics.com
A monetized solution for e-waste by buying used and broken personal electronics from consumers and corporations.
BuyMyTronics.com operated as an online platform in the electronics resale market, capitalizing on the consumer need to dispose of and extract value from used or broken personal gadgets. The company was established in 2007 by Brett Mosley, who initially launched the service as BuyMyBrokeniPod.com from Denver, Colorado. The business concept reportedly originated from Mosley's own experience with a broken iPod. By 2009, the company had expanded to ten employees and was generating millions in revenue.
The firm's business model centered on purchasing a wide array of used electronics directly from consumers, including cell phones, iPods, game consoles, and laptops. Customers would receive an instant quote through the company's website, which featured a user-friendly interface that allowed them to identify their device and its condition. BuyMyTronics.com facilitated the process by providing free shipping for the items. Upon receipt and inspection, the company would either refurbish the devices for resale, strip them for valuable parts, or recycle them, positioning the service as an environmentally conscious alternative to electronic waste. Payments were disbursed to customers via check or PayPal. The company also experimented with physical retail, opening two stores and offering trade-in services at GameStop locations.
A significant milestone in the company's trajectory occurred in March 2012, when it was acquired by GameStop for an undisclosed amount. This acquisition was a strategic move by GameStop to diversify its business and expand its footprint in the burgeoning mobile and used electronics market. Following the acquisition, BuyMyTronics.com became part of the GameStop network, contributing to the retailer's trade-in programs.
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