Buycott

Buycott is a mobile application designed to empower consumers to make informed purchasing decisions by boycotting unethical products and supporting sustainable alternatives. The app serves a diverse range of clients, including environmentally conscious consumers, activists, and advocacy groups. Operating in the consumer advocacy and sustainability market, Buycott leverages a freemium business model, offering its core services for free while generating revenue through premium features and partnerships with ethical brands. Users can scan barcodes or use the UPC lookup feature to identify products that align with their values, thereby voting with their wallets. The app also facilitates the organization of boycott campaigns, allowing users to join or create movements against companies that engage in harmful practices. Buycott's market strategy focuses on increasing user engagement and expanding its database of products and companies. The app's unique value proposition lies in its ability to provide real-time, actionable information that helps consumers make ethical choices.

Keywords: consumer advocacy, sustainability, boycott campaigns, ethical shopping, barcode scanning, UPC lookup, freemium model, activism, environmental impact, ethical brands.