BUYandHOLD
Stock, trading stocks, stock trading, trading stock, investments, stocks, the stock market by Buy and Hold.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor | €0.0 | round | |
$42.0m | Series B | ||
| Total Funding | 000k | ||
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BUYandHOLD Securities was an online brokerage firm founded in 1999 that provided an internet-based investment service platform for retail customers. The firm was headquartered in Edison, New Jersey. The company's business model was centered around the "buy and hold" investment strategy, which encourages investors to purchase securities and hold them for an extended period, minimizing the impact of short-term market volatility. This approach contrasts with active trading, focusing instead on the long-term growth potential of well-researched companies.
The platform catered to do-it-yourself (DIY) investors by offering services that facilitated diversification regardless of the account size. A key feature was enabling fractional share investing, which allowed clients to purchase securities in specific dollar amounts rather than by the number of shares. For example, an investor could buy a small dollar amount of a high-priced stock. The firm offered various account types, including Traditional, ROTH, and Rollover IRAs. BUYandHOLD Securities was backed by investors including Dominion Ventures, Fahnestock & Co., and Thomvest Ventures.
In a strategic move reflecting consolidation in the online brokerage industry, the accounts of BUYandHOLD were acquired by Folio Investing on February 17, 2015. This acquisition aimed to provide BUYandHOLD customers with access to Folio's broader range of tools, including their patented "folios"—baskets of up to 100 securities—and flat-fee pricing models. Subsequently, BUYandHOLD's operations were absorbed, and the company ceased to exist as an independent entity. In 2020, Folio Investing, including the former BUYandHOLD accounts, was acquired by Charles Schwab, further integrating these clients into a larger financial services ecosystem.
Keywords: online brokerage, retail investing, fractional shares, buy and hold strategy, investment platform, securities trading, DIY investing, asset management, long-term investing, portfolio diversification, Folio Investing acquisition, Charles Schwab acquisition, retail brokerage, online trading, investment services, retirement accounts, IRA, value investing, stock market, financial services