Buy Domains

BuyDomains.com operates as a prominent secondary marketplace for premium domain names, catering to businesses and entrepreneurs seeking to establish or enhance their online presence. The company was founded in 1998 by prolific domain investor Mike Mann, who identified the critical need for memorable and keyword-rich domain names for businesses. Mann's journey into the domain industry was sparked in 1998 when he received unsolicited offers of $25,000 and subsequently $50,000 for a domain he had registered for $70, which prompted his shift into the domain business. He developed a system for generating and registering domain name recommendations, for which he was awarded a patent.

The firm's business model centers on acquiring and reselling a large portfolio of high-value domain names. Revenue is generated directly from the sale of these premium domains, which can range from several hundred to thousands of dollars. The company holds a vast inventory, at one point numbering over 4 million names, positioning itself as a leader in the domain aftermarket. Its client base consists of business owners and entrepreneurs who understand that a premium domain is an investment capable of driving site traffic and improving brand recognition. The platform facilitates this by allowing customers to search its extensive portfolio. Some domains have a "Buy Now" price, while others allow prospective buyers to submit an offer and negotiate the price.

In 2005, Mann sold a majority stake in BuyDomains.com to venture capital firms Highland Capital and Summit Partners, after which the company was renamed NameMedia. A significant milestone in the company's history occurred in 2014, when it was acquired by Endurance International Group (now Newfold Digital) for $44.9 million. This acquisition integrated BuyDomains into a larger family of web presence and hosting brands, providing a new customer acquisition channel for Endurance's other services. The company operates out of Burlington, Massachusetts, and is now a division of Newfold Digital.

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