Buttery

Buttery operates as an online marketplace and delivery platform focused on the alcoholic beverage sector. The company provides a service that enables independent wine and liquor retailers to establish an online presence and offer on-demand delivery to consumers.

The business was co-founded by Gaurav Mehta, who serves as the CEO, and Gaurav Tanna, the CTO. Buttery is headquartered in Boston, Massachusetts, and provides an application for the distribution of wine and other alcoholic products. The platform targets consumers seeking convenient access to a wide selection of alcoholic beverages with the promise of delivery within one hour to their home or office.

Buttery's business model centers on facilitating transactions between local, independent liquor stores and end-consumers. It equips these retailers with the necessary e-commerce and mobile commerce tools to compete in the digital marketplace. For consumers, the platform functions as a consolidated portal to browse and purchase from multiple local stores. The company was eventually acquired by Drizly, a larger entity in the same market.

Keywords: alcohol delivery, on-demand liquor, wine delivery app, online liquor store, local alcohol delivery, Butteryapp, e-commerce platform, beverage marketplace, independent retailers, Boston startups, Gaurav Mehta, Gaurav Tanna, Drizly acquisition, mobile commerce, convenience delivery, alcohol e-commerce