Bustle Digital Group
Digital media portfolio of cultural and lifestyle brands.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | N/A | - | |
| Total Funding | 000k | ||
Bustle Digital Group (BDG) is a global media company founded in 2013 by Bryan Goldberg. Headquartered in New York City, BDG operates a portfolio of distinct digital and experiential brands focused on lifestyle, culture, fashion, parenting, and technology. The company has grown significantly through a series of acquisitions, purchasing distressed or underperforming media assets and integrating them into its operational structure. Notable acquisitions include Elite Daily, The Zoe Report, Gawker, Mic, Nylon, W Magazine, and Inverse.
Bryan Goldberg, who previously co-founded and sold the sports news website Bleacher Report to Turner Broadcasting System for $200 million in 2012, started Bustle with the goal of creating a premier digital destination for young women. He identified a gap in the market for content that combined news and politics with lifestyle topics like fashion and beauty. After leaving Bleacher Report in 2013, he launched Bustle, which later evolved into Bustle Digital Group in 2017 following the acquisition of Elite Daily.
BDG's business model primarily relies on advertising revenue, with branded content accounting for a significant portion. The company also generates income through affiliate commerce, embedding retail links in its content and earning a commission on sales. Its target audience is primarily millennials and Gen Z, reaching over 100 million readers monthly. The company leverages its proprietary content management system, Typeset, across its portfolio to create a cohesive experience for both readers and advertisers. BDG's various brands, such as Bustle, Elite Daily, Scary Mommy, and The Zoe Report, cater to specific niches while contributing to the parent company's overall scale and audience reach.
Keywords: digital media, online publishing, branded content, affiliate marketing, media acquisitions, millennial audience, Gen Z consumers, lifestyle content, fashion media, beauty content, entertainment news, parenting resources, cultural commentary, women's media, content creation, advertising revenue, media conglomerate, brand portfolio, celebrity news, digital storytelling