Business Texter

Business Texter Inc., operating as BizTexter, was established in 2012 to capitalize on the high engagement rates of SMS communication for commercial purposes. The company was founded by CEO Aaron Rollins and CTO David Johnston. The initial concept emerged from the founders' experience with building social media apps, where they used SMS for notifications and realized the potential for a dedicated, automated texting tool for businesses.

The firm provides a smartphone application, initially for Android, that enables organizations to manage text message-based marketing and communication. This service allows a business to send messages to thousands of customers simultaneously from a single device, leveraging the user's existing unlimited texting plan. The platform is designed for two-way communication, unlike traditional bulk SMS services where replies can be problematic. Key features include automated replies, list management, timed messaging, and customer service functions. The company emphasizes a significant cost advantage, stating its pricing is 50% to 90% lower than web-based competitors.

Business Texter operates on a subscription-based revenue model, with monthly plans structured to be more affordable than competing solutions. For example, an early plan offered the ability to send 10,000 texts per month for a fraction of the cost of other services. The company serves a diverse client base across various industries, including city governments, churches, insurance companies, restaurants, and even U.S. Army recruiters. Initially focused on small to medium-sized businesses, the company has expressed ambitions to serve larger enterprises by integrating its platform with Android-based PBX phone systems and offering its AI-driven database technology to Fortune 500 companies. The company secured approximately $600,000 in seed funding, including a $250,000 round in 2013 led by Frontier Angel Fund with participation from the Boise Angel Alliance.

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