Buscemi

Buscemi is a global luxury footwear and accessories brand established in 2013 by American fashion designer Jon Buscemi. The company operates in the high-end fashion market, targeting clients who value artisanal craftsmanship and street-inspired style. Its business model centers on creating demand through scarcity and high-quality production, with products sold via its own website, select high-end retailers like Barneys and Neiman Marcus, and its flagship store in New York City.

Jon Buscemi's journey into fashion was unconventional. After a period on Wall Street, his passion for collecting rare sneakers, amassing over 600 pairs, steered him towards the design world. This obsession, combined with experiences at brands like DC Shoes, Oliver Peoples, and co-founding the footwear brand Gourmet, provided him with a deep understanding of the footwear industry and street culture. He launched his namesake brand in 2013, debuting the collection in Paris with the vision of creating the ultimate luxury sneaker.

The brand's signature product is the 100MM high-top sneaker, which gained significant attention for its distinctive features. Every pair is handcrafted by artisans in the Marche region of Italy, an area known for producing footwear for other major luxury houses. The sneakers are constructed from full-grain Italian calf leather and are characterized by their unique embellishments, such as 18k gold-plated hardware, including a functional lock and key. This blend of urban aesthetics with meticulous Italian craftsmanship defines the brand's unique selling proposition. The business strategy relies on producing limited quantities to maintain exclusivity, which has led to products quickly selling out and fueling significant buzz, amplified by endorsements from celebrities like Justin Bieber and 2 Chainz.