Burgreens

Burgreens is an Indonesian plant-based eatery chain dedicated to serving delicious, healthy, ethical, and sustainable food. The company operates in the fast-casual dining market, targeting health-conscious consumers who are looking to decrease their meat intake and transition to a plant-based diet. Burgreens offers a variety of services including meal plans, event catering, and online reservations for group events. The business model revolves around direct-to-consumer sales through their restaurants and online platforms, as well as subscription-based meal plans. Revenue is generated through the sale of meals, catering services, and event space reservations. Burgreens sources most of its ingredients directly from smallholders, mid-sized farmers, and food artisans who practice sustainable farming and food production at fair trade prices, thereby empowering local farmers and ensuring high-quality ingredients. The company aims to make the transition to a healthy, sustainable diet both delicious and convenient for its customers.

Keywords: plant-based, healthy meals, sustainable food, ethical eating, local farmers, meal plans, event catering, fast-casual dining, direct-to-consumer, Indonesia.