Buongiorno
Developing and managing paid apps - wholly-owned subsidiary of NTT DOCOMO.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
$260m Valuation: $260m 21.8x EV/Revenue 248.3x EV/EBITDA | Acquisition | ||
| Total Funding | 000k | ||
| GBP | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | (11 %) | (13 %) | 5 % | (74 %) | (48 %) | (79 %) | (25 %) |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | 6 % | 1 % | 6 % | 23 % | 21 % | 10 % | (29 %) |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (20 %) | (2 %) | (2 %) | 4 % | 7 % | 40 % | (32 %) |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
Established in 1999 by Mauro del Rio and Andrea Casalini, Buongiorno emerged as a significant player in the mobile content and commerce sector. The company's journey began with a focus on delivering value-added services (VAS) for mobile users, capitalizing on the nascent but rapidly expanding mobile internet landscape. A pivotal moment in its history occurred in July 2012, when Japanese telecommunications giant NTT DOCOMO completed a successful public offering acquisition, integrating Buongiorno into its global mobile technology and communications services portfolio. This strategic move positioned Buongiorno to leverage NTT DOCOMO's extensive resources and global reach, reinforcing its vision to become a comprehensive smart life partner for its customers.
Buongiorno's business model is centered on the development and management of mobile payment systems and applications, aiming to create a frictionless and engaging experience for consumers using their mobile devices. The firm operates at the intersection of mobile technology and finance, specializing in m-commerce. Its revenue streams are primarily derived from partnerships with telecommunications operators, offering services that enhance the digital lives of mobile subscribers. By establishing direct connections with over 130 telecom operators across 25 countries, the company has built a substantial network, facilitating the distribution of its Over-The-Top (OTT) services, mobile payment solutions, and financial services. This extensive carrier network is a core asset, enabling seamless billing and a wide distribution channel for its products.
The company's offerings are designed to delight digital users by providing a suite of services accessible via mobile devices. These include a variety of apps and content that are monetized through direct carrier billing and other mobile payment mechanisms. Its expertise, cultivated over more than two decades, lies in navigating the complex mobile ecosystem and creating value within it. As a wholly-owned subsidiary of NTT DOCOMO, Buongiorno shares and contributes to the parent company's broader objective of being an integral part of customers' evolving digital lifestyles, spanning from communication to commerce and financial transactions.
Keywords: m-commerce, mobile payments, value-added services, telecom partnerships, mobile content, direct carrier billing, OTT services, mobile applications, digital media, telecommunications
