Bungalow Clothing
closedA range of clothing items to its clients.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor | €0.0 | round | |
| investor investor investor investor investor | €0.0 | round | |
| investor investor investor | €0.0 | round | |
| N/A | $1.7m | Series A | |
| Total Funding | 000k | ||
Bungalow Clothing emerged as an e-commerce contender with a business model designed to merge the convenience of online shopping with the personalized touch of traditional retail. The company was co-founded by CEO Rob Wright, President Jonathan Snyder, VP of Merchandising Meital Bronstein, and the musician John Legend. Wright and Snyder conceived the idea to address common e-commerce frustrations, such as the uncertainty of fit and the hassle of returns, by creating a service that did not charge for goods upfront.
The firm targeted high-end female shoppers by offering a personal styling service that curated 'dressing rooms' of clothing from premium contemporary brands. Customers would first fill out a style preference questionnaire. Based on this profile, a personal stylist would assemble a selection of items from brands like IRO, J Brand, Ramy Brook, and AG, which was then shipped to the customer's home. A key differentiator of the service was its 'try-before-you-buy' model; clients were only charged for the items they decided to keep, and returns were facilitated by a simple text message to arrange a pickup from their home or office.
To acquire customers and replicate the social dynamic of boutique shopping, Bungalow Clothing utilized a strategy centered on in-person trunk shows, reminiscent of Tupperware or Avon parties. These events were identified as an effective channel to reach consumers with significant purchasing power and interest in fashion. The model attracted investor attention, notably from the Vegas Tech Fund, backed by Zappos.com founder Tony Hsieh. In 2015, the company secured approximately $1.5 million in a funding round, which enabled an expansion of its stylist team. Keywords: personal styling service, e-commerce, high-end apparel, try-before-you-buy, curated shopping, women's fashion, trunk shows, online retail, contemporary brands, subscription box, fashion technology, Rob Wright, Jonathan Snyder, John Legend, Vegas Tech Fund, premium clothing, style profile, direct sales, social commerce, apparel retail, Los Angeles fashion