Buffy

Buffy is a New York-based, direct-to-consumer brand specializing in sustainable home goods. The company was founded in 2017 by Leo Wang and Shoaib Kabani, with Michael Rothkopf and Paul Shaked also listed as co-founders. Wang, who serves as CEO, comes from a family with over 25 years of experience in the home goods industry and previously worked as a consultant at McKinsey & Company. This venture was conceived to disrupt the traditional bedding market by prioritizing eco-friendly materials and practices.

The company's business model is primarily direct-to-consumer (DTC), selling products through its own website and on Amazon. Buffy initially gained traction with its flagship "Cloud Comforter" and has since expanded its product line to include a range of bedding such as pillows, duvet covers, and sheet sets. A key part of its marketing strategy is a "try before you buy" model, which allows customers a trial period before committing to the purchase. The brand operates in the growing sustainable home decor market, which was valued at over $330 billion in 2021.

Buffy's products are distinguished by their use of sustainable materials. The outer shells of its comforters and sheets are made from Tencel lyocell, a fabric derived from the pulp of sustainably sourced eucalyptus and other wood, which uses significantly less water to produce than conventional cotton. The filling for its comforters, such as the "Cloud," is made from a polyester fill derived from recycled plastic bottles. This focus on eco-consciousness extends to its business operations; the company offsets all CO2 emissions from shipping and encourages customers to donate unwanted returns to minimize waste.

Keywords: sustainable bedding, eucalyptus sheets, direct-to-consumer, eco-friendly home goods, Tencel lyocell, recycled materials, online bedding store, comforters, pillows, sustainable decor, e-commerce, home textiles, DTC brand, plant-based fabric, hypoallergenic bedding, cooling comforter, temperature-regulating sheets, recycled polyester, home goods brand, sustainable lifestyle products