BuboBox

BuboBox was an online marketing platform founded in 2010 in Ham, Belgium, designed to help brands identify and activate their most genuine ambassadors. The Software-as-a-Service (SaaS) platform enabled businesses to create video campaigns, quizzes, and contests to engage with their audience. Through tracking online and offline interactions, the system identified influential and active individuals. It served a wide range of clients, from small businesses to large enterprises like PepsiCo, Nestlé, and Warner Music Group, operating on a subscription-based business model where revenue was generated from monthly or annual fees.

Over time, the company observed that employees were often the most effective brand ambassadors. This insight led to a strategic pivot, and in 2017, BuboBox was rebranded and merged into a new entity called Ambassify. Ambassify refined the original concept to focus specifically on employee advocacy, creating a platform to build internal communities of brand ambassadors. This new direction aimed to leverage the authentic voices of employees to scale a brand's message online through word-of-mouth advocacy.

The company was acquired by Ambassify on January 19, 2017, after having raised $810K in funding through early-stage VC and accelerator programs. Keywords: brand ambassadors, online marketing, user-generated content, video campaigns, employee advocacy, SaaS, campaign management, adtech, marketing tech, social media marketing