BTL Travel

BTL Travel Ltd., operating under the brand name Alice and owned by Black Rabbit, is a Tel Aviv-based travel technology firm. The company was incorporated on April 3, 2014, and its online flight search engine, alice.co.il, went live in April 2016. The concept for Alice originated from co-founder Yaniv Schuldenfrei's personal interest in finding affordable airfare, which led him and co-founder Gilad Arditi to identify a gap in the market. They serve as joint-CEOs of the company.

The firm operates as an online travel agency specializing in affordable flight tickets. Its primary offering is a flight search engine that aggregates options from over 500 airlines, including low-cost and charter flights. This platform allows users to find the best deals without searching multiple websites. The target audience includes budget-conscious travelers, frequent flyers, and families seeking convenient and cost-effective flight booking options. Strategic partnerships with industry players like Skyscanner, Kayak, and Google Flights help expand its reach. Revenue is generated from the sale of flight tickets through its platform, with tens of thousands of tickets sold monthly as of April 2018.

Alice's core product is its proprietary search engine, which provides real-time pricing updates to ensure users get competitive rates. A key feature is the ability to search for complex itineraries, including multi-destination trips to up to four locations at once, across a range of dates to identify the optimal price. The system samples approximately 250 million flight options to over 350 destinations. In late 2023, Alice was acquired by Talma Travel and Tours, a major player in the B2B travel market. This acquisition has enabled Black Rabbit to expand its scope from a purely business-to-consumer (B2C) model to include business-to-business (B2B) projects.

Keywords: online travel agency, flight search engine, BTL Travel, Black Rabbit, airline tickets, travel technology, flight booking, multi-destination flights, travel aggregation, Talma Travel and Tours, Yaniv Schuldenfrei, Gilad Arditi, Israeli travel tech, flight deals, airfare search, online booking platform, travel partnerships, B2C travel, B2B travel solutions, low-cost flights