Bspoke Insurance Group

Bspoke Insurance Group operates as a collective of multi-class niche and specialist Managing General Agent (MGA) businesses, functioning as a virtual insurer. The company was formed in April 2023 through the rebranding of UK General Insurance and Precision Partnership Limited, following an acquisition. It is led by Group CEO Tim Smyth, an insurance executive with over 35 years of industry experience, and Chairman Lord Marland. In August 2025, Bspoke was acquired by NFP, an Aon company, though it continues to operate independently under its existing brands.

The group's business model is centered on providing specialised underwriting for niche markets, backed by 'A' rated insurers. Its structure and focus on IT and data enable full sales, underwriting, pricing, business intelligence, and reserving capabilities. Bspoke serves a variety of clients through distinct business units, including Bspoke Underwriting for personal lines, Bspoke Lifestyle for the holiday park industry, and Bspoke Commercial for commercial lines. It also covers sectors like high-net-worth, property, leisure, transportation, and sports. The company generates revenue by underwriting more than £100 million in gross written premium and plans to grow through both organic expansion and a supported acquisition strategy.

Since its formation, Bspoke has pursued an aggressive growth strategy. Key acquisitions include the insurtech Arma Karma in March 2025 to enhance its digital and subscription-based offerings, and Police and Forces Mutual in 2024. The company has secured significant capacity partnerships, including a three-year deal with SiriusPoint. In the fiscal year ending March 2024, the company's turnover exceeded £13 million. In 2025, Bspoke earned the 'MGA of the Year' title at the National Insurance Awards.

Keywords: Managing General Agent, MGA, niche insurance, specialist underwriting, virtual insurer, commercial lines, personal lines, high-net-worth insurance, property insurance, leisure insurance, transportation insurance, affinity schemes, insurance distribution, insurtech, capacity provider, insurance brokerage, data-driven underwriting, policy administration, risk management, reinsurance.