Brushup
Cloud platform streamlining feedback for creative content.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
* | JPY470m | Early VC | |
| Total Funding | 000k | ||
Brushup Inc. operates a cloud-based communication platform designed to streamline the review process for creative materials. The service, also named Brushup, allows users to provide direct feedback on various file types, including designs, documents, and videos, consolidating comments, file sharing, and progress management into a single tool.
The company was founded on February 1, 2017, by CEO Yoshitaka Mizutani. Mizutani, who previously spent 13 years in project management at Hitachi Solutions, conceived the idea for Brushup in 2014 while at Fenrir Inc. The initial concept arose from witnessing the challenges a gaming company faced in managing the production of hundreds of illustrations for a single title. This led to the development of a specialized tool for Fenrir's client, GREE, which became the foundation for Brushup. The product was officially launched in March 2015 as a product of Fenrir and later spun out into its own company, Brushup Inc., to accelerate its growth.
The platform serves a wide range of industries, including advertising, publishing, gaming, and education. Clients range from small businesses to large enterprises such as Kodansha, Benesse Corporation, Rohto Pharmaceutical, and the city of Kobe. By centralizing the feedback loop, Brushup aims to eliminate the inefficiencies of traditional email-based reviews, with some clients reporting a tenfold reduction in email volume. The business model is subscription-based, offering various plans, including a free entry-level option to facilitate collaboration between companies and individual creators. The platform's features include the ability to draw directly on images and videos, compare versions, and automatically detect differences, which contributed to it winning a Good Design Award in 2017.
Keywords: content review, collaboration platform, creative feedback, document annotation, video markup, project management, design review tool, workflow automation, digital proofing, online collaboration, production management, creative operations, feedback management, content approval, marketing collateral review, educational technology, team communication