Brunswick Group

In 1987, the world of corporate communications was a different landscape. It was in this environment that Sir Alan Parker, a seasoned public relations professional, saw an opening. He, along with colleagues Andrew Fenwick and Louise Charlton, founded Brunswick in London. Their founding principle was to offer high-level financial public relations, focusing on the critical moments that define a company, particularly mergers and acquisitions. The firm quickly established its reputation by advising on major deals. A pivotal moment came with their involvement in the hostile takeover bid for British confectionery company Rowntree's by Nestlé and Suchard in the late 1980s. This and other high-stakes situations cemented Brunswick's position as a go-to advisor for complex financial communications. Instead of seeking external funding or an IPO, Brunswick grew through a different strategic move: a partnership model. In 1996, the firm sold a significant stake to its partners, embedding a culture of ownership and long-term commitment. This structure allowed them to maintain independence and focus on client counsel without the pressures of public market expectations. Expansion followed, not just geographically with offices opening in New York, Hong Kong, and across the globe, but also in expertise. The firm broadened its services beyond M&A to encompass crisis management, litigation support, and regulatory challenges, adapting to the increasingly complex world their clients operated in. Today, Brunswick stands as a global advisory firm, still operating as a private partnership, deeply entrenched in the most critical conversations in the business and financial worlds.