BRUM

BRUM is an Italian startup operating within the driving education sector, aiming to modernize the process of obtaining a driver's license. The company is a strategic initiative of the OneDay Group, a holding company known for its successful consumer-facing brands that target Millennials and Generation Z, such as ScuolaZoo and WeRoad. This association provides BRUM with significant expertise in engaging with younger demographics. The company was founded by Andrea Ceccherini, Matteo de Brabant, and Giorgio Celestino. Matteo de Brabant, also the founder and chairman of OneDay Group, brings extensive experience in building youth-focused brands, a background that directly informs BRUM's mission to resonate with new generations of drivers.

The core of BRUM's business is to digitize and streamline the traditionally fragmented and often inefficient experience of getting a driver's license in Italy. It targets aspiring drivers, primarily Generation Z, by offering a platform that simplifies the entire journey, from theoretical study to practical driving lessons. The business model combines a digital platform with a network of partner driving schools. Revenue is generated by offering a comprehensive service package that guides the user from the initial bureaucratic steps to the final driving exams. The service includes a proprietary application for practicing with official ministerial quizzes, booking theoretical lessons, and scheduling driving lessons directly through the platform.

BRUM's product is a hybrid digital and physical service that addresses the entire license acquisition process. A key feature is its mobile application, which allows users to study for the theory exam using updated quizzes and track their progress. Beyond the digital tools, BRUM establishes partnerships with selected driving schools to ensure a consistent and high-quality standard for practical training. This model provides a dual benefit: users get a simplified, modern, and efficient digital experience, while partner driving schools gain access to a new stream of digitally-native customers. The company's value proposition lies in making the path to getting a license faster, more efficient, and tailored to the expectations of a generation accustomed to digital-first solutions.

Keywords: driving license, EdTech, digital platform, Gen Z, driving school network, mobile application, driver education, OneDay Group, marketplace, Italy