Brossom

Brossom Inc., established in February 2019, operates as a production and management firm for virtual entertainers, known as V-Livers. The company focuses on nurturing creators who engage with audiences through character avatars on streaming platforms. The business provides comprehensive support to its talent, which includes the production of high-quality character illustrations by a team of over 30 affiliated illustrators, personalized management that respects each creator's individuality, and the fostering of a strong community network among its V-Livers. Brossom operates multiple V-Liver agencies, such as "Libon" for female talent and "Viollet" for male talent, primarily active on the streaming application IRIAM.

The company was founded by Soichiro Uno, who serves as the CEO. Uno's entrepreneurial journey began in college. After graduating, he joined CyberAgent, where he was involved in the launch of AbemaTV. This experience in media and content production provided a relevant foundation for his current venture. After an initial, unsuccessful attempt with a human resources business, Uno and his team decided to focus on a market they were passionate about: gaming and online entertainment. This strategic pivot led to the establishment of the V-Liver business in 2021, driven by the vision "to make your usual self a star for someone in the virtual world".

The company generates revenue by managing and producing these virtual talents. In January 2025, Brossom was acquired by ENILIS Inc., a subsidiary of the Brave group, a major player in the IP production space. This merger aims to combine Brossom's expertise in V-Liver management—having supported over 200 talents—with ENILIS's resources to enhance operational infrastructure and accelerate growth within the expanding virtual talent market.

Keywords: V-Liver, VTuber, virtual entertainer, talent management, creator economy, live streaming, digital content, character production, IRIAM, Brave group, IP production, creator support, virtual avatar, Soichiro Uno, Japanese startup, online entertainment, content creation, digital illustration, virtual community, talent agency