Broshura.bg

Broshura.bg is the flagship product of Prospecto Group, a Bulgarian company established in 2009 by Ognyan Popov, Neli Tomanova, and Valentin Stankov. The platform operates as a digital space where consumers can find and browse promotional brochures and catalogs from a wide array of retailers in Bulgaria. Initially a startup project with a minimal budget, Prospecto Group has grown significantly, ranking among the top three similar platforms in Europe. This growth led to a key milestone in July 2016, when Nova Broadcasting Group, through Netinfo, acquired a 20% stake in the company. Further validating its business model, Prospecto Group was acquired by the German-based Offerista Group in January 2020, a move aimed at expanding market reach across Europe. Oggy Popov has continued in his role as CEO following the acquisition.

The core business of Broshura.bg is to connect retailers with consumers by digitizing traditional paper leaflets. The platform serves a broad consumer base by offering promotional materials from over 5,000 stores across various sectors, including supermarkets, electronics, furniture, and pharmacies. For its business clients, the retailers, Broshura.bg provides a digital distribution channel that offers enhanced features not available with print, such as interactivity, precise targeting, and performance measurement. The company operates on a performance-based pricing model, where retailers pay for the actual views of their digital leaflets. There are tiered plans, including a premium option that provides clients with customer analytics, the ability to embed links and videos in their leaflets, and create custom company profiles on the platform.

The service is accessible via its website and a mobile application, which provides users with features like creating shopping lists, a route planner to nearby stores, and personalized notifications for new offers. This digital approach offers an environmentally friendly alternative to paper brochures. For retailers, the platform allows them to upload their promotional materials, enhance them with digital features like links and videos, and analyze customer engagement through metrics like age, gender, location, and device type. Retailers can also embed the digital brochures directly into their own websites, offering their customers a more dynamic format than a standard PDF.

Keywords: digital brochures, retail marketing, online catalogs, promotional offers, customer analytics, performance-based advertising, drive-to-store, mobile shopping, leaflet distribution, consumer savings, Prospecto Group, Ognyan Popov, retail technology, e-commerce marketing, digital advertising, shopper marketing, online deals, Bulgarian market, Central and Eastern Europe, Offerista Group