brlab

BRLab, operating under the brand name benzamin.ai, is a South Korean sleep technology company founded in July 2021 by CEO Jongmin Lee. The company is a product of research from Seoul National University's biomedical engineering lab, with a team primarily composed of PhDs from the institution. This academic background is central to the firm's focus on developing non-invasive, data-driven solutions to improve sleep quality without disrupting the user's comfort.

The firm operates in the burgeoning 'SleepTech' market, providing its solutions to both individual consumers and business partners in sectors like furniture and home appliances. Its business model centers on the sale of AI-enhanced mattresses and mattress toppers, as well as a subscription service for its AI sleep control service, 'benzamin AI'. The company has established partnerships with major corporations like LG Electronics to integrate its technology into smart home ecosystems.

The core product is the 'benzamin AI' sleep system, which includes AI-powered mattresses and toppers that work in conjunction with a mobile application. This system utilizes non-contact, piezoelectric sensors embedded in the mattress to monitor vital signs such as heart rate, respiration, and stress levels in real-time. The company's proprietary 'AI Heartbeat Synchronization™' technology analyzes this data and uses sound and vibration to guide the user into a deeper, more restorative sleep by activating the parasympathetic nervous system. The system provides users with detailed daily sleep reports and personalized advice via the app. A key achievement for BRLab is securing medical device approval for its 'benzamin M' monitoring product, which can be used in various settings, including hospitals and homes, to track health data without physical contact.

Keywords: SleepTech, BRLab, benzamin.ai, Jongmin Lee, sleep monitoring, AI mattress, non-contact sensors, sleep analysis, digital healthcare, biometric data, smart mattress, sleep improvement, autonomous nervous system, piezoelectric sensors, sleep subscription service, Seoul National University, LG Electronics partnership, smart home integration, sleep data, wellness technology