Briskly

Briskly is a technology company operating in the retail sector, offering a platform designed to automate the shopping process. Established in 2017 by Gleb Kharitonov and Ivan Komarov, the company introduced its initial scan-and-go application, enabling customers to make purchases in stores using their smartphones without interacting with cashiers. The founders, both holding Ph.D.s in Technical Sciences and possessing experience in developing high-load systems for banking and retail, identified an opportunity to streamline the in-store customer journey.

The company's core offering has since expanded into a comprehensive retail automation ecosystem. This ecosystem includes several products: B-Pay, a service for self-scanning and payment via a mobile app; B-Kiosk, a self-service checkout terminal; and B-Scan, a handheld scanner for in-store use. Briskly's technology integrates with a store's existing accounting and ERP systems, providing a seamless experience for both the consumer and the retailer. The platform aims to reduce queues, optimize staff allocation, and gather sales analytics for business clients. It also supports various payment methods, including Apple Pay and Google Pay, and incorporates loyalty program functionalities.

Briskly's business model appears to be B2B, targeting a range of retail clients from large chains to smaller convenience stores. The company generates revenue by providing its technology platform to these retailers, likely through a combination of setup fees, hardware sales (for kiosks and scanners), and recurring subscription fees for software and support. The platform is designed to be adaptable, catering to different store formats and verticals within the retail market, including grocery and other forms of commerce. By 2020, the service was reportedly implemented in over 200 stores across 50 cities.

Keywords: retail automation, scan-and-go, self-checkout, retail tech, contactless payment, in-store technology, smart retail, computer vision, cashierless stores, retail analytics