Briq

Briq was a software-as-a-service (SaaS) provider specializing in employee engagement and peer-to-peer recognition. The company was founded in 2015 by Charlène Thouard, Laurent Van Basselaere, and Jérémie Sicsic. Operating in the human resources technology market, Briq targeted companies looking to foster a culture of appreciation and gratitude within their organizations. The firm was officially acquired by Swile, a digital solutions provider for employee benefits, on November 17, 2020, to enhance Swile's own employee engagement offerings.

The core of Briq's business was a platform designed to integrate directly with workplace communication tools like Slack. This allowed employees to give each other digital tokens, or "briqs," as a tangible form of recognition for daily achievements and collaborative efforts. The platform's business model was based on a monthly subscription. The service was created to address the challenge of maintaining a strong company culture, particularly as teams scale, by providing a measurable way to boost collaboration and employee satisfaction. Clients ranged from startups to large corporations such as Mazars and Credit Agricole.

Briq's product was an application that facilitated both public and private recognition tied to company values. Employees could accumulate "briqs" and redeem them in a customizable marketplace called the "Bootiq." Companies could populate this marketplace with a variety of rewards, including team activities, charitable donations, or other items that reflected the corporate culture. Beyond peer recognition, managers could define specific "missions" to reward employees for achieving particular goals, ensuring alignment with company objectives. The platform also included analytics to provide employees and HR departments with insights into recognition trends, team engagement, and individual strengths. Keywords: employee recognition, peer-to-peer appreciation, company culture, employee engagement platform, SaaS, HR technology, team motivation, employee rewards, Slack integration, gratitude platform, Swile acquisition, team collaboration, employee satisfaction, recognition analytics, values-based recognition, redeemable rewards, virtual currency, Bootiq, Charlène Thouard, Laurent Van Basselaere