BringMeThat

BringMeThat

Online food delivery services.

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BringMeThat, established in 2012 by founder Jason Liang, began as an online food delivery service aggregator. Liang, who holds a BS in Computer Science from Columbia Engineering and an MBA from Harvard Business School, identified a market opportunity for online food ordering in cities outside of major metropolitan areas like New York. His prior experience as Head of Product at Bundle, a startup later acquired by Capital One, and his time at Goldman Sachs provided a strong foundation for this venture.

The company's initial model focused on aggregating menus from local restaurants, enabling users to order and pay online. It utilized proprietary algorithms to scale its restaurant acquisition, a strategy that differentiated it from sales-driven competitors. Early milestones include incubation at Triangle Startup Factory and securing approximately $1.34 million in funding through several rounds, including an accelerator round in 2013 and a seed round in 2014.

In a significant strategic pivot, BringMeThat has evolved its business to address the gig economy, specifically focusing on its workforce. The company is developing a blockchain-based platform for gig drivers. This shift was highlighted by a partnership with digital asset marketplace Bakkt in late 2021. This collaboration allows customers to pay for orders using cash, points, or cryptocurrency held in the Bakkt App. More critically, it enables drivers on the BringMeThat platform to receive their earnings in cryptocurrencies like Bitcoin or Ethereum. Furthering this new direction, the company, now led by CEO Derek Beckmann, acquired the delivery operation assets of Habitat Logistics in January 2022. This acquisition aims to enhance its AI-driven scheduling, incentives, and payment platform for drivers, integrating it with the crypto loyalty features from the Bakkt partnership.

Keywords: food delivery, gig economy, crypto payments, blockchain loyalty platform, online food ordering, restaurant aggregator, driver payments, digital assets, AI-driven logistics, Bakkt partnership, Jason Liang, Derek Beckmann, last-mile delivery, crypto earnings, gig worker empowerment, restaurant technology, food-tech, asset acquisition, venture capital, online marketplace

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