Bring!

Bring! Labs AG operates as a mobile technology firm within the fast-moving consumer goods (FMCG) and retail sectors, with a strong presence in the DACH region from its offices in Zurich, Basel, and Berlin. The company was established in April 2015 by Marco Cerqui and Sandro Strebel. A third co-founder, Dominic Mehr, was also involved in the company's inception. The founders' journey began with the development of the Bring! shopping list app in 2012, which culminated in the formal establishment of the company three years later. In early 2025, after a decade of leadership, founders Marco Cerqui (CEO) and Sandro Strebel (CTO) transitioned from their operational roles to advisory positions on the Board of Directors.

The company's core business revolves around two main applications: the "Bring!" shopping list app and the "Profital" offers app. The Bring! app assists users in organizing their grocery shopping, from discovering recipe ideas to creating collaborative shopping lists and finding local store offers. It is available across multiple platforms, including iOS, Android, web browsers, smartwatches, and voice assistants. Profital focuses on digitizing retail brochures and offers, allowing users to find deals from over 100 retailers. In a significant milestone, Swiss Post acquired a majority stake in Bring! Labs AG on September 15, 2021, leading to a merger with Profital, which was a corporate startup of Swiss Post. This strategic integration created a more comprehensive platform for both consumers and business clients.

Bring! Labs AG generates revenue primarily through its mobile advertising platform. It offers FMCG brands and retailers a channel to place targeted, native advertising directly within the user's shopping journey. Advertising formats include sponsored products within the shopping list, recipe recommendations, and promotions integrated into the app's user experience. This model allows brands like Procter & Gamble, Nestlé, and retailers such as Edeka and Lidl to reach consumers at the critical moment of purchase planning. The business serves a global user base of over 20 million, with a concentrated active user base of more than three million in the DACH region, providing a substantial audience for its advertising partners.

Keywords: mobile shopping, grocery list app, retail advertising, FMCG marketing, digital brochures, consumer tech, shopping planning, native advertising, in-app advertising, retail tech, recipe integration, shared shopping lists, Profital app, Swiss tech, Marco Cerqui, Sandro Strebel, mobile ad platform, consumer household organization, grocery offers, digital circulars