BIORESTORE AB

Biorestore AB was founded by Wajahat Hussain and Richard Toon, who have a combined experience of over 35 years in the fashion industry.

Their background in the fashion world provided them with a deep understanding of the entire lifecycle of a garment, from production to the end consumer. This experience led them to identify a critical gap in the market for extending the life of clothing, which sparked the idea for Biorestore.

The company operates in the sustainable consumer goods market with a direct-to-consumer business model through its website, bio-restore.com. It also caters to business-to-business inquiries. Biorestore’s core product is a patent-pending laundry formula, branded as a "Re-Tergent". This product is designed to restore and renew old and worn cotton clothing. Its primary function is to remove fabric pilling, bobbles, and lint, while also reviving faded colors. The treatment works within a single home laundry cycle, offering a convenient solution for consumers looking to extend the lifespan of their garments. The company’s approach is centered on redefining garment care by moving beyond the traditional "reduce, reuse, recycle" model to include restoration as a key element of sustainable fashion.

Keywords: garment restoration, sustainable laundry, fabric care, pilling removal, color revival, Re-Tergent, cotton renewal, fashion sustainability, direct-to-consumer, circular fashion