Brightstar Device Protection

Brightstar Device Protection, which is now a part of Likewize, operates within the technology protection and support sector. The company was originally founded in 1997 by Marcelo Claure, a Bolivian-American entrepreneur. Claure's journey began after purchasing a small cell phone retailer, USA Wireless, and he later established Brightstar as a global wireless device distribution and services company. His background in business and his early entry into the mobile retail market positioned him to identify the growing need for services beyond simple device sales.

The business centers on providing device protection programs for mobile phones, tablets, and other personal electronics. These services are offered through major network carriers, retailers, and financial institutions, which in turn provide them to their end customers. The core offering is a protection plan that covers devices against loss, theft, damage, and malfunction. This model operates on a B2B2C (business-to-business-to-consumer) basis, where Brightstar partners with large enterprises to manage their device protection offerings. Revenue is generated through the fees associated with these protection plans, which are typically paid by the end consumer as a monthly premium. The company handles the entire lifecycle of a claim, from initial filing to repair or replacement, aiming to resolve issues quickly.

A key component of their service is the claims process, which allows customers to file a claim online at any time. The company promises a straightforward process where customers can get a quick decision and receive a replacement device, often by the next business day. This service aims to minimize the disruption caused by a lost or broken device. In 2021, Brightstar rebranded to become Likewize, a move intended to reflect its evolution from a distributor to a comprehensive tech protection and services company. This rebranding followed the acquisition of the company by the private equity firm I Squared Capital. Keywords: device protection, mobile insurance, tech support, claims management, electronics repair, B2B2C services, supply chain logistics, asset recovery, trade-in programs, mobile lifecycle management