Brightmile

Brightmile is a software-based fleet risk management company that provides a driver safety and sustainability platform for businesses. The firm was established in 2017 by co-founders Dominic Saunders and Mark Watts and is headquartered in London, United Kingdom. Saunders, the CEO, launched the company while working as an Entrepreneur-in-Residence at Kamet Ventures, driven by the significant global impact of work-related driving incidents. He partnered with Watts, who brought industry experience as a former Product Director at a major telematics company. In February 2025, Brightmile was acquired by Smith System, a prominent U.S.-based provider of driver safety training.

The company operates on a B2B SaaS model, targeting enterprises with fleets of any size, including those with company cars, contractors, and grey fleet drivers. Its core offering is a smartphone application that functions without any in-vehicle hardware, using the phone's sensors to monitor driver behavior across five pillars: risk, speeding, distraction, fatigue, and eco-friendliness. This data is analyzed to provide actionable insights for both drivers and managers. For drivers, the app presents performance data, encouraging self-improvement through gamification elements like leaderboards and competitions. A key feature is the "BrightRewards" program, where safe driving earns points that can be exchanged for rewards or donated to charity. The platform also includes "BrightCoach," which delivers targeted e-learning modules based on individual performance, and a "Mileage Assistant" to simplify expense reporting.

For managers, Brightmile offers a secure online portal that provides an at-a-glance view of fleet risk trends, highlights unsafe drivers, and identifies areas for improvement. This allows companies to deploy a standardized safety program globally, with localization for regional speed limits and driving cultures. By focusing on behavioral change through positive reinforcement, Brightmile helps clients reduce collision rates, lower fuel consumption and CO2 emissions by up to 15%, and decrease operational costs, ultimately delivering a significant return on investment. The platform is designed for easy deployment and scalability, integrating with existing systems like Geotab and supporting businesses in over 100 countries.

Keywords: fleet risk management, driver safety, telematics, driver behavior analytics, fleet sustainability, B2B SaaS, mobile telematics, driver engagement, gamification, driver rewards, fleet cost reduction, CO2 emissions reduction, corporate driver training, mileage tracking, road safety, insuretech, Dominic Saunders, Mark Watts, Smith System, vehicle fleet management