Bright Mountain Media

Bright Mountain Media operates as a holding company, consolidating a portfolio of digital publishing, advertising technology, and media service businesses to provide an integrated marketing platform. The company's strategy focuses on growth through acquisitions, a key component of its history, with notable additions including Big Village's Insights and Agency divisions in April 2023 for approximately $20 million, Wild Sky Media in June 2020 for $15 million, and S&W Media Group in August 2019. The company was formerly known as Bright Mountain Acquisition Corporation. The current leadership team is spearheaded by CEO Matt Drinkwater, a digital media executive with extensive experience at companies like BuzzFeed, Twitter, and Yahoo, who joined in 2021. He succeeded W. Kip Speyer, who had a long tenure as Chairman and CEO.

The business model is structured around several distinct but interconnected units that serve advertisers, agencies, and publishers. Revenue is generated primarily through advertising services on its owned and managed websites and through its technology platforms that place ads on partner sites. For the second quarter of 2025, the company reported revenue of $15.4 million, an 18% increase year-over-year, driven largely by its advertising technology division. The company’s clients include notable brands such as HBO Max, NBCUniversal, and the Aruba Tourism Authority.

Bright Mountain Media's service portfolio is delivered through its specialized brands. **Big Village** provides consumer insights and analytics, fusing traditional research with behavioral data to understand consumer motivations. It also houses a creative and media agency, **Deep Focus**, which develops and executes advertising strategies. **Wild Sky Media** is the company's publishing arm, creating and distributing content through a collection of owned and operated websites focused on motherhood and families, including Mom.com, CafeMom, and MamasLatinas. Monetization for this division comes from both programmatic ad sales and direct campaigns with brands. **BrightStream** represents the firm's proprietary advertising technology, a supply-side platform engineered to enhance efficiency for both publishers and advertisers in the programmatic ecosystem. Recently, the company announced a partnership between its Big Village subsidiary and consumr.ai to create interactive virtual consumer cohorts using AI, aiming to accelerate research cycles.

Keywords: digital media holding company, advertising technology, adtech, programmatic advertising, consumer insights, market research, creative services, media services, digital publishing, content monetization, supply-side platform, audience targeting, data-driven marketing, Big Village, Wild Sky Media, Deep Focus, brand strategy, multicultural audiences, marketing analytics, M&A strategy, media acquisitions