Bravo
Online digital advertising creation and delivery platform.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor | €0.0 | round | |
$2.6m | Series A | ||
| Total Funding | 000k | ||
Bravo, registered as Hangzhou Hecai Network Technology Co., Ltd., is an online digital advertising creation and delivery system. The platform allows users to produce advertisements online, with support for HTML5 formats and a multi-size generation system. It then utilizes a programmatic delivery interface to play the ads, aiming to enhance advertising exposure, click-through rates, and conversion.
The company was founded in December 2013 by CEO Tong Shitian. Bravo has gone through several funding rounds, starting with a seed round in June 2015 from JianYuan TianHua and Ginko Valley Capital. This was followed by a Series A round of 20 million RMB in July 2017 from investors including Dongfang Huifu and Qianran Capital. In April 2018, the company secured a 16.5 million RMB Series A+ round from investors such as Huaqiao Fund and Tsinghua Delta Research Institute. Most recently, Bravo raised a 30 million RMB Series A+ round in July 2020, with participation from Yinji Asset, Wan'an Co., Ltd., and Meilin Investment.
Keywords: digital advertising, ad creation, programmatic advertising, ad platform, HTML5 ads, online advertising, ad delivery, ad tech, media buying, Hangzhou Hecai Network Technology