Bravecompany
Aims to revolutionize everyday health by integrating exercise, diet, and enjoyment into daily routines, offering creator-based brand, marketplace, and offline services.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
* | $2.9m | Series A | |
| Total Funding | 000k | ||
Bravecompany Inc. operates as a creator-centric wellness commerce company, strategically positioned within the burgeoning health and wellness market in South Korea. Established on November 20, 2020, by CEO Kim Jin-heung and CTO Baek Dae-hyun, the firm focuses on making healthy lifestyles more accessible and integrated into daily routines. Kim Jin-heung is a serial entrepreneur, and Baek Dae-hyun, a computer science major, brings technical expertise and a keen interest in the intersection of technology and business, honed through programs like the 'Software Maestro' course.
The company's business model is a multi-faceted approach that encompasses brand creation, a dedicated marketplace, and offline facilities. Bravecompany collaborates directly with health and fitness influencers to co-develop and launch consumer product lines, spanning from healthy food options to supplements under brands like 'Ggogida', 'Gundamdak', and 'Misosik'. This strategy leverages the creators' built-in audience and credibility to drive sales and brand awareness. These products, along with others recommended by creators, are sold through its proprietary e-commerce platform, 'Hity', which was launched in August 2023. The platform serves as a central hub for health-conscious consumers, offering a curated selection of goods. To complement its digital presence, the company also operates physical 'Brave Fitness' centers.
Bravecompany has demonstrated significant growth, reporting an accumulated revenue of 13 billion KRW within its first two and a half years. The company has successfully secured multiple rounds of funding to fuel its expansion, including a pre-A round in December 2023 and a Series A investment of 4 billion KRW in November 2024. These funding rounds were backed by investors such as Knet Investment Partners and CNTTech, noted for their early investments in successful companies like Battleground and Gentle Monster. A key strategic development includes a memorandum of understanding (MOU) with Kakao Healthcare, indicating a move towards integrating advanced technology, such as blood glucose monitoring, into its service offerings.
Keywords: wellness commerce, creator economy, healthcare e-commerce, D2C brands, influencer marketing, fitness, health supplements, venture capital, Hity, Kakao Healthcare