BratVillage

BratVillage Inc. operates as an Online-to-Offline (O2O) platform in the home services market, specifically focusing on home repair, remodeling, and interior services through its 'Dr. House' application. Founded in December 2014 by CEO Bang Seong-min, the company was established to address inefficiencies in the domestic interior and repair market. Bang's background includes previous entrepreneurial ventures, notably in the tech space as the former CEO of the taxi O2O service 'Limo Taxi', experiences which provided him with a solid understanding of O2O business models. His motivation for BratVillage was also personal, stemming from his father's long career in the interior business, which gave him firsthand insight into the industry's challenges.

The core of BratVillage's business is the Dr. House platform, which connects users needing home repairs with a network of vetted professional technicians. The service covers a wide spectrum of needs, from minor fixes like replacing a single tile to large-scale interior remodeling projects. The business model is designed to disrupt the traditionally opaque pricing structures prevalent in the market. Instead of variable quotes, Dr. House aims to provide standardized pricing for common jobs, allowing customers to select services much like they would items in an online store. This approach increases transparency and reduces costs for consumers by minimizing intermediary margins, while simultaneously aiming to improve wages for the technicians.

The company's operational strategy involves employing 'Space Managers'—experienced construction professionals who visit sites to provide accurate measurements and quotes, often free of charge. For its services, BratVillage offers a two-year warranty on workmanship to build customer trust. The company secured multiple rounds of funding to fuel its growth, including a seed investment from Kakaoventures (formerly K Cube Ventures) in August 2015, followed by investments from Strong Ventures and Dongmun Partners. A successful Series A round was closed in May 2016 with participation from Coolidge Corner Investment, among others.

Keywords: home repair, O2O platform, interior design, remodeling services, South Korea, home services, proptech, construction tech, facility management, online marketplace, home maintenance, technician network, transparent pricing, Bang Seong-min, Dr. House, 닥터하우스, 브랫빌리지, residential services, home improvement, online quotes, space management