Brandverse
E-commerce content and digital store creation platform.
Brandverse is a Pakistani e-commerce enablement company founded in 2018 by Raza Matin, a former Google consultant. The firm aims to address the fragmented retail market in Pakistan by creating high-quality digital product content and providing the tools for small and medium-sized businesses to establish an online presence. The company has built a large database of digital product information which it licenses to businesses, helping them to quickly populate their online catalogs.
In 2021, Brandverse appointed Faizan Siddiqi, former COO of TCS Holdings, as Co-founder and Managing Director to spearhead its growth. That same year, the company raised a multi-million dollar seed round led by JS Group, with participation from regional family offices and angel investors. This funding was primarily allocated to launch and scale its key product, the Chikoo mobile app. The Chikoo platform is an end-to-end solution that enables merchants to set up a digital store in under a minute using just a smartphone. It allows retailers to sell their existing in-store inventory online by leveraging Brandverse's product data engine.
The company's business model involves creating a seller-focused super app that integrates digital payments, customer relationship management (CRM), marketing, inventory management, and other operational tools. By orchestrating connections between retailers, logistics providers, and fintech services, Brandverse aims to become an operating system for small businesses in the region. The company's initial service focused on producing high-quality, standardized product content and photography for brands, addressing a key gap in the market and helping to build trust in e-commerce transactions.
Keywords: e-commerce enablement, digital product content, SME digitization, retail technology, mobile commerce, seller super app, hyperlocal commerce, product information management, Pakistan technology, Chikoo app, Raza Matin, Faizan Siddiqi, digital storefronts, supply chain digitization, B2B e-commerce solutions, retail automation, fintech integration, online inventory management, emerging market tech, digital catalog.