Brandspot

Brandspot Inc., an Ottawa-based company, operates as a full-service marketing agency, providing businesses with outsourced marketing teams and services. The firm was co-founded by Partners Krista Wheatley (CMO), Tracy Harris (CRO), and Lindsay Kelly (CCO). The leadership team brings extensive experience from prominent companies such as Nortel Networks, IBM, and Cognos, as well as from the Government of Canada and various high-growth startups. This background provides them with a deep understanding of strategic marketing, content management, analytics, and brand strategy.

The company's business model is centered on delivering comprehensive marketing solutions without the client needing to hire a full-time in-house team. It caters to a range of clients, from startups to medium-sized businesses, across various industries including construction, dental, real estate, and corporate services. Brandspot assembles tailored teams to meet specific project needs, offering services that encompass brand strategy, content creation, website development, digital marketing, and product marketing. Revenue is generated through project-based work and monthly packages, with social media packages starting at $1,500 per month.

Brandspot offers a wide array of services designed to manage and automate marketing and sales processes. This includes brand discovery and audits, market research, brand identity development, and creating brand guidelines. The firm also specializes in digital marketing tactics such as SEO, pay-per-click advertising, social media marketing, and email campaigns. For sales and marketing teams, Brandspot provides a centralized platform to manage materials, automate procurement, and enable self-service personalization of marketing assets while maintaining brand consistency. The platform can be integrated with existing ERP, e-procurement, and omnichannel solutions like SAP, Oracle, PIM, DAM, or CMS. Additionally, the company has launched Brandspot+, an all-in-one software platform that integrates CRM, a website development platform, and marketing automation tools to streamline operations for small businesses.

Keywords: outsourced marketing, marketing services, brand strategy, content creation, website development, digital marketing, product marketing, lead generation, social media marketing, B2B marketing, marketing automation, brand management, CRM, sales enablement, procurement automation, web-to-print, brand guidelines, marketing analytics, Ottawa marketing agency, marketing for startups