BrandSpins

BrandSpins, founded in 2014 and headquartered in Las Vegas, Nevada, operated in the music and brand promotion sector. The company was headed by CEO Billy Tuchscher, a media entrepreneur with a background that includes investing in Rolling Stone and founding SempreSocial, a social media management firm for music celebrities. Tuchscher's experience in the music industry and with major brand relationships shaped the company's direction.

The firm's core business was providing brand promotional services, focusing on the intersection of music and marketing. BrandSpins offered major brands and e-commerce websites a turn-key solution to launch their own customized digital music stores. This service came preloaded with a vast library of songs and leveraged the company's industry connections to facilitate collaborations with major music artists for promotions and marketing campaigns. The business model aimed to connect corporate marketing budgets with the appeal of music stars.

A significant milestone for BrandSpins was the acquisition of MusicDealers.com in November 2016. MusicDealers was a music licensing platform with a large catalog of pre-cleared music for commercial use in television, film, and advertising. This acquisition expanded BrandSpins' offerings and artist network. Following this, in December 2017, BrandSpins acquired TONE Technology. This technology involved embedding an inaudible audio beacon, or 'TONE-Tag', into songs. When a listener's smartphone detected this tag within an ad, it would trigger a graphic advertisement, such as a coupon or flyer, to appear on their device. This technology was positioned to work across various audio-based media, including radio, TV, video games, and in-retail environments. PitchBook data indicates the company is now out of business as of July 2019.

Keywords: music licensing, brand promotion, digital music distribution, adtech, audio beacon technology, music marketing, artist endorsements, e-commerce music, sync licensing, brand partnerships, TONEprotocol, MusicDealers, Billy Tuchscher, digital advertising, mobile marketing, retail audio ads, inaudible tone, brand-customized music stores, music for advertising, celebrity marketing