Brandplane

Based in Vicenza, Italy, Brandplane is a B2B SaaS company that provides an AI-powered platform for content marketing. Founded in February 2023 by CEO Marta Basso and CTO Emanuele Bartolesi, the company aims to streamline marketing efforts for businesses of all sizes, from startups to large enterprises. The concept for Brandplane grew out of Marta Basso's nearly decade-long experience in the media industry, where she identified significant inefficiencies in content management and marketing processes.

The company operates on a subscription-based model, offering various plans including options for enterprise-level clients and marketing agencies. Its core offering is a web-based platform that assists marketers in creating strategies, generating content, and managing distribution. A key feature is the "Strategy Playbook," which helps users define goals, KPIs, and strategies. The platform includes a content calendar, a "Writing Studio" for crafting on-brand text for social media and blogs, and a "Tone of Voice" feature to ensure consistent brand personality across all communications. Unlike general AI tools, Brandplane is specifically designed for marketing professionals, removing the need for complex prompting through pre-programmed tools. The platform emphasizes data privacy and security, utilizing a private instance of Azure OpenAI to protect sensitive client information.

Brandplane targets marketing departments, small to medium-sized businesses, and agencies looking to reduce the time and costs associated with content creation and strategy. The platform is engineered to automate and simplify tasks such as content ideation, planning, creation, management, and distribution. In June 2024, Brandplane secured €460,000 in a seed funding round. The investment was led by StyleIT, an accelerator program from CDP Venture Capital, along with CDP Venture Capital itself and several business angels including Happily SRL, 101 Holding, and Vaben Holding. These funds are allocated for further product development, international growth, and team expansion.

Keywords: AI marketing platform, content marketing automation, B2B SaaS, marketing strategy, content creation tools, brand management software, digital marketing, lead generation, social media management, content calendar, automated workflows, marketing analytics, brand voice consistency, data privacy, marketing efficiency, enterprise marketing, startup marketing tools, Emanuele Bartolesi, Marta Basso